ADVANCE is recognized as the industry leader for timely, credible content, cutting-edge design and comprehensive coverage of the laboratory medicine community. We’re also the only resource that has affiliations with top laboratory organizations such as COLA, CLMA, CLSI and AMP.

We’re uniquely positioned to help you connect with 111,185* laboratory medicine professionals through a variety of marketing, media and merchandising options.

Our laboratory medicine community includes:

• Laboratory Administrators, Directors, Managers and Section Supervisors
• Pathologists
• Chief Technologists
• Medical Laboratory Technologists and Technicians
• Specialists in:
  • Molecular Diagnostics
  • Genetics
  • Histology
  • Cytology
  • Transfusion Services
  • And more

Comprehensive Coverage

Professionals at all levels and in all settings can count on ADVANCE for relevant content because we cover the latest industry trends in every modality.

Content from the Experts

We offer timely, credible insight into the laboratory medicine field with feature stories written by top industry experts.

Powerful Electronic Marketing Environment

Our exclusive online editorial content and comprehensive Resource Directories keep our community engaged on the ADVANCE for Administrators of the Laboratory and ADVANCE for Medical Laboratory Professionals websites.

Staying Strong

In these changing times, ADVANCE remains a visible and vocal advocate for all laboratory medicine professionals.